Event Lessons from CAMH’S UnMasked 2011 After Party

May 13, 2011 9:18 AM

Last night’s UnMasked 2011 After Party in support of Toronto’s Centre for Addiction and Mental Health (CAMH) Foundation was an excellent lesson in event planning and we were taking notes.

The basics were solid: beautiful event space at 99 Sudbury, George Stroumboulopoulos as host, great live acoustic performance by Metric, featured DJ set by Buck 65 and a killer guest list.

But what really set this event apart was the fun extras, put in place by the creative partnering of the CAMH Steering Committee with Virgin Mobile, who sponsored the event. There was so much to do (which is so much more conducive to talking and meeting people) and so many cool ideas to steal. Check it out…


CAMH Unmasked 2011 Interactive Features

1. A sleek standing device with a touch screen and web cam that snapped your photo and posted it to Facebook.

2. A pink photobooth with a touch screen also offered protective folders for your photo strips that said “You Look Hot Tonight”. Thanks. The instant photobooth will never get old, no matter how many apps or websites attempt to do the same thing. In fact, it might just be the best new networking spot at a party. I’ll start prepping my 30-second photobooth pitch, just in case.

3. A separate room hosted both a live and sealed-bid art auction featuring works by 22 major Canadian artists, including Edward Burtynsky, Douglas Coupland and Charles Pachter, as well as a raffle to win an original work by James Lahey valued at $22,000. We couldn’t wait to see Pachter’s “Hat Check”, featuring Will and Kate and Toronto’s version of the Loch Ness, the Albino Squirrel of Trinity Bellwoods. When our friend Krista won the bid for “Hat Check” (for a sum that was a decent drop in the over $800,000 bucket raised by the dinner and after party last night), Charles Pachter also gave her and her husband David the digital art print “Fascinator Rhythm”. We die of jealousy. At least we can visit them.

4. A giant Virgin Mobile virtual graffiti that guests could “tag” in a variety of bright virtual colors, then reset, then tag again. Like a modern, neon etch-a-sketch.

Having so much fun reminded us of how important it is to give your guests something to do at your event other than stand and drink.

The other thing we loved about this event was the ambiance and décor. Even the parking lot was double decker-ed out, courtesy of Virgin Mobile and thank you, thank you, thank you to whoever designed the flattering pink and purple lighting. We dedicate the photos in this post to you.

CAMH UnMasked Event Image 2

1. The Virgin Mobile double decker bus at the red carpet entrance. 2. Me and Amanda with someone we can’t wait to feature in our Mentors & Icons section, George Stroumboulopoulos, host of George Stroumboulopoulos Tonight and The Strombo Show on CBC Radio 2. 3. Krista Look, member of the event’s planning committee and creator/Executive Producer of CBC’s Best Recipes Ever with Julie Bristow, Co-chair of the UnMasked After Party and Executive Director of Studio and Unscripted Programming at CBC. 4. Carolyn Rohaly, Marnie Herald and friend, Emily. 5. More of the 99 Sudbury event space. 6. Us with InSecurity‘s Richard Yearwood. 7. Marc Thompson, Director of Factual Entertainment and David Childerhose, Senior Producer, Creative Agency, Shaw Media. (excellent purveyor of the city’s food offering on Twitter; @whatdmclikes).


3 Responses to Event Lessons from CAMH’S UnMasked 2011 After Party

  1. Shannon on May 13, 2011 at 1:54 AM

    What a cool event. I, too, have a love for the photobooth. And I have never heard of 99 Sudbury – what a great building!

    • Jamey Ordolis on May 15, 2011 at 9:21 PM

      Hey Shannon, hopefully we’ll have an Empirella event there one day (we really loved it) and all our users will be invited!

  2. Damien Milloy on July 20, 2011 at 5:29 PM

    You know Jim, you look but you do not see! You listen but you do not hear. I thinkit would be a real eye opener if you read what is in Obama,s health care plan. Itsnot just health care. They touch on gun control and a hole lot of other issues thatwill effect OUR freedom that have nothing to do with Health Care and everythingto do with taking away your freedom!