6 Quick Tips for Optimizing Your LinkedIn Profile

May 27, 2011 6:27 PM

LinkedIn Logo For those of you that don’t live and breathe web, the idea of spending time on yet another social platform can seem tedious, but believe me when I say that LinkedIn is one site you don’t want to miss out on.

Unlike Twitter and Facebook, LinkedIn acts on your behalf 24/7, representing you to potential recruiters and colleagues that want to know more about you and your work experience. The business networking site is designed to help you build and engage with a professional community, opening you up to a world of employment opportunities.

To save you some time feeling it out for yourself, here’s a six-step crash course on how you can maximize your profile’s potential.

1. Think Like A Boss (And What They Would Search For)

Before LinkedIn can help you become rich, you’ve got to get keyword rich. Put yourself in a recruiter’s shoes, imagine what they might search for, and make sure you use multiple keywords to describe your skills. For example, a blogger can include keywords like “writing” and “researching”, but should also include the skills they are developing, like “HTML, WordPress, Photoshop”, etc.

Empirella Tip: Cover all your bases by including long and short form titles of your position. If you’re a Customer Service Representative, also include “CSR” in your keywords.

2. Customize the Websites Section

Make people want to click on the websites you list by giving them descriptive titles. Instead of pointing to Empirella.com, I’d label it as “Online Magazine for Working Women”. To do this, select “Other” in the drop-down menu when selecting your website, and it will prompt you to manually type in your preferred title. Drop in the URL in the appropriate field, and save your changes. You can include up to three sites total.

3. Give and Receive Feedback

One of the first things recruiters will look for once they’re on your page is positive feedback. A great recommendation can go a long way in making a good impression on a potential employer. Be sure to use the “Request Recommendation” feature on any colleagues you feel would review your work favourably. Score some good karma points by taking a few minutes to also provide recommendations to people who ask them of you.

4. Focus On Your Strengths

While optimizing your skill set (in the Skills and Certification section) will help make you easier to be found, it’s crucial that you’re being discovered for the right things. If you fake it and highlight skills you don’t necessarily possess, you’re going to waste a recruiter’s time if they contact you for a job you can’t perform. Zone in on your best qualifications and focus on listing those in a way that’ll attract the offers you want.

5. Participate With LinkedIn Answers

Like any online community, it’s smart to engage with other users. It’s not enough to simply fill out the fields and forget about your account. A web presence is just that – you have to be present. Participate with LinkedIn Answers by asking questions you want answers to, and answering user questions you know the answers to. It’s a great way to quickly gain some visibility within your area of expertise, and for every valuable insight you provide users with, you’ll earn a badge that will build up your cred.

6. Customize Your URL

Specific URLs look a lot more professional than generic ones, but more importantly, it helps you rank higher in search results within LinkedIn and Google. Here’s how:

In “Edit My Profile” mode, click on the “Edit” tab next to your URL. This will allow you to create a URL unique to you. Like this: http://linkedin.com/in/JohnSmith


How are you using LinkedIn to market your personal brand? Let us know in the comments below.



5 Responses to 6 Quick Tips for Optimizing Your LinkedIn Profile

  1. […] Get the complete tips at Empirella. […]

  2. Iris on June 02, 2011 at 1:53 AM

    Thank you for sharing this! I am always looking out for new employees as well and you have certainly pointed out all the things that I look for when I look for qualified individuals.

  3. Tits on June 15, 2011 at 12:40 AM

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  4. Aeriell on July 09, 2011 at 6:51 PM

    i tried to use the rss-FEED but feed site displays me some Xml errors..

  5. Dorrie on July 24, 2011 at 2:58 PM

    I can agree with you but this is not always true… another question: what would you do if I won 5 million usd?