Why You Should Use Tumblr

May 25, 2011 6:28 AM

The New Yorker Tumblr

Tumblr –  it’s like social media and blogging had a baby. Longer than a tweet, shorter than a blog, Tumblr is ideal for micro-blogging short text, quotes, photos or small videos. With almost 20 million users and a reblog button that, like a Youtube embed or a retweet, allows people to share your content on their own pages, it’s excellent for spreading your work.

It’s right for you if:

  • Twitter updates aren’t quite long enough for you to communicate your musings and discoveries.
  • You frequently post photographs and would like to be able to post more than one per update.
  • You’re not interested in writing blog posts that are really long.
  • You want people to be able to browse your older posts more easily
  • You want to be able to post updates from any mobile phone either using the app or by text.

Some of the things we love about Tumblr are that the template designs are much better and more modern than Blogger, there are some really affordable premium options, it’s much easier to use than WordPress and you can still use your own custom domain name.

But you’ll probably need to go for a WordPress site if:

  • You need custom features (and not just a blog feed) – Tumblr template limitations force you to keep it pretty simple.
  • It’s your company site and you can’t afford to ever have it crash (which still happens relatively frequently).
  • You need to post longer, larger videos.
  • You need/want user commenting, which Tumblr doesn’t have

But Tumblr might still be a good addition to your online communication suite even if you have a main website and especially if you’re running a small business or corporate site. Many companies have launched Tumblr accounts instead of adding a blog page to their main website, which makes good sense since the sharing opportunities are immensely greater.

We wouldn’t use it instead of Twitter or Facebook, but rather in tandem. Tumblr actually makes it easy for you to share your posts on Twitter and Facebook automatically or manually.

Learn more about all the features.

Here are some of our favorite corporate Tumblrs and a few others we think are cool:

  1. The New Yorker
  2. Pratt
  3. National Geographic Magazine and National Geographic Daily
  4. Vogue
  5. Oscar PR Girl (for Oscar De La Renta)
  6. P.S. – I Made This
  7. I Can Read
  8. Gary’s Real Life
  9. Etymologie
  10. Fucking Fonts



2 Responses to Why You Should Use Tumblr

  1. Steve Scafuto on June 17, 2011 at 4:13 PM

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  2. surplus and cheap on July 11, 2011 at 6:47 PM

    Totally off subject, have you ever considered about how long you spend viewing and taking part in Blog and Forum conversations – for me it’s quite shocking!