Mashable’s Tips and Picks for Small Business Websites

May 21, 2011 10:42 PM

A company website is a must-have for any small business but many people are overwhelmed by the task because they feel they don’t know enough about the digital space to set out a proper plan for their designers and developers. Our advice is not to put the task of planning your site solely into the hands of the people you hire. You know your business best and you should be able to create a starter plan that you can then work on with the experts to enhance and execute.

Mashable.com just published a great list of 6 small business websites that best display the elements they say are essential for success. Those elements include simple navigation, design that enhances rather than hinders the content, clear product descriptions and purchasing instructions, simple calls to action and a conversation-starting company blog. Their post serves as a good checklist for anyone facing their first site production or thinking of revamping their current business site.  Read the full post and see the examples.

Our added advice is to research the competition, big and small, and any websites that offer the same service, or cover the same general content, to see what elements of those sites you like or don’t like as a user. That will give you concrete ideas and inspiration for your own site. For example, if you’re opening a new salon you should research other salon sites and spa sites in order to get ideas for practical things like online booking and how to display your location, as well as general beauty sites and blogs for content ideas for your blog page. Approach your research as a user and take note of what you wish they had on their sites so you can make sure you’ve got it on yours.

The 6 sites that Mashable chose are a good start. Our favorites amongst them were:

General Assembly

General Assembly Homepage

 

Fashism

Fashism Homepage

 

 

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